Privacy Policy

Last Updated: May 10, 2020

Blue Index Co.,Ltd. (hereinafter "Blue Index," “we,” “us,” or “our”) owns and operates,, its affiliated websites and applications (our “Sites”), and provides related products, services, newsletters, and other offerings (together with the Sites, our “Services”) to art lovers around the world. Please read our Terms and Conditions for detailed information about our Services and your legal obligations.

This Privacy Policy (the “Policy”) is intended to provide you with information on how we collect, use, and share your personal data. We process personal data from visitors of our Sites, users of our Services, applicants for employment, and artists (collectively, “you” or “your”). Personal data is any information about you. This Policy also describes your choices regarding use, access, and correction of your personal information.

If after reading this Policy you have additional questions or would like further information, please contact us(


We collect and process personal data only for lawful reasons, such as our legitimate business interests, your consent, or to fulfill our legal or contractual obligations.

Information You Provide to Us

Most of the information Live Auction Art collects is provided by you voluntarily while using our Services. We do not request highly sensitive data, such as health or medical information, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, or data concerning a person's sex life or sexual orientation, and we ask that you refrain from sending us any such information.

Here are the types of personal data that you voluntarily provide to us:

As a member of the Gallery Membership or the Auction House Partnerships program, you may ask Blue Index to review or retrieve emails sent to your business. Blue Index will access these emails to provide these services for you.

We use the personal data you provide to us for the following business purposes:

Information Obtained from Third-Party Sources

We also collect and publish biographical and other information about artists, which we use to promote the artists and display their works on our Services. The information Blue Index collects about artists is provided by our clients, such as galleries and auction houses, and from publicly available sources.

If you provide personal information about others, or if others give us your information, Blue Index will only use that information for the specific reason for which it was provided.

Information We Collect by Automated Means


A cookie is a piece of information that a web server may place on your computer when you visit a website. While cookies can be used to identify a user’s computer, they do not contain information that can be used to identify a user by name. Blue Index and its partners use cookies and similar technologies on certain pages to help analyze webpage flow, customize services, content, and advertising, as well as measure promotional effectiveness. Blue Index may use cookies, for example, to keep track of your preferences and profile information. Cookies are also used to collect general usage and volume statistical information. Cookies may be permanent or temporary (also called session cookies).

Here are some notes about cookies:

Analytics and Advertising

Blue Index uses Google Analytics and other analytics companies to provide a web analytics service to our Sites. The information generated by your use of the Sites (including your IP address) will be transmitted to and stored by analytics companies on servers in the United States. Blue Index will use this information for the purpose of evaluating your use of the Sites, compiling reports on website activity for website operators, and providing other services relating to Site activity and internet usage.

Blue Index partners with third-party advertising companies which use cookies or similar technologies to collect and use your browsing information (e.g., persistent IDs, browser type, time and date, page visits, and other information) during your visit to our Sites to provide advertisements about goods or services likely to be of greater interest to you (i.e., interest-based advertising). They may also use persistent identifiers to track your internet usage over time and across other websites in their networks beyond our Sites. Blue Index does not provide these companies with personal data such as your name, address, telephone number, or email address. Please note, you will continue to receive generic ads.

Blue Index also uses Google Analytics Demographics Reports and Remarketing to advertise online. Third-party vendors, including Google, may show Blue Index ads on sites across the internet. Blue Index and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on past visits to the Blue Index Sites. You may opt out of these cookies by visiting Google’s Advertising and Privacy page.

Log Files

Blue Index uses your IP address to help diagnose server problems, and to administer our website. Blue Index uses your IP addresses to analyze trends and gather broad demographic information for aggregate use.

Every time you access an Blue Index Site, some data is temporarily stored and processed in a log file, such as your IP addresses, the browser types, the operating systems, the recalled page, or the date and time of the recall. This data is only evaluated for statistical purposes, such as to help us diagnose problems with our servers, to administer our sites, or to improve our Services.


We use Local Shared Objects, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our Sites or to display advertising based upon your web browsing activity also use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.

Do Not Track

Your browser or device may include “Do Not Track” functionality. Blue Index’s information collection and disclosure practices, and the choices that we provide to customers, will continue to operate as described in this Privacy Policy, whether or not a “Do Not Track” signal is received.


Blue Index shares your personal data with third parties only in the ways that are described in this Privacy Policy. Blue Index does not sell, rent, or lease your personal data to third parties, and Blue Index does not transfer your personal data to third parties for their direct marketing purposes.

Blue Index may share your personal data with third parties as follows:

There may be other instances where we share your personal data with third parties based on your consent.


Blue Index retains your information for as long as your account is active or as needed to provide you Services. If you wish to cancel your account or request that Blue Index no longer use your personal data, contact us. Blue Index will retain and use your personal data as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

All information you provide is stored on a secure server, and Blue Index follows generally accepted industry standards to protect the personal data we process both during transmission and once received. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Absolute security of your information cannot be guaranteed, and any transmission of data is at your own risk. If you have any questions about security on the Blue Index websites, contact us.


If you live in the European Economic Area (“EEA”), United Kingdom (“UK”), or Switzerland, you have certain rights regarding your personal data, including:

You may correct, update, amend, delete/remove, or deactivate your account and personal data by emailing Blue Index(feedback in app). Blue Index will respond to your request within a reasonable timeframe.


The Blue Index Sites include links to other websites whose privacy practices may differ from that of Blue Index. If you submit personal data to any of those sites, your information is governed by their privacy statements. Blue Index encourages you to carefully read the Privacy Policy of any website you visit.

Blue Index Sites include widgets, which are interactive mini-programs that run on our Sites to provide specific services from another company (e.g., displaying the news, opinions, music, etc.). Personal data, such as your email address, may be collected when you click on a widget. Cookies may also be set by a widget to enable it to function properly. Information collected by any widget is governed by the privacy policy of the company that created the widget.


Our Services are not intended for use by children, and we do not knowingly or intentionally solicit data from or market to children under the age of 18. Blue Index reserves the right to delete the child’s information and the child’s registration on the Sites.


We may update this Privacy Policy to reflect changes to Blue Index’s personal data processing practices. If any material changes are made, Blue Index will notify you on the Sites prior to the change becoming effective. You are encouraged to periodically review this Policy.


Blue Index is the controller of your personal data and determines the purposes and means by which such personal data is processed, subject to applicable law.

If you have any questions about the Blue Index Privacy Policy, please us mail at